Retail and Fashion Weekly Digest, August 14th
- As brands start to invest more in the Influencer economy, they are beginning to realize that it isn't all about translating influencer for sales, rather the credibility of the relationship between the brand, product, and the influencer and how it affects the relationship with its customers.
Daphne Howland, Contributing Editor at Retail Dive on how coworking spaces may be the answer to retailers foot traffic problem.
- Finding the closest WeWork might lead to great things for your retail/pop-up store. Coworking spaces are offering retailers a lifeline by providing them with an opportunity to dramatically increase foot traffic.
Shane Wolf L’Oréal’s global manager for Redken, Pureology and Mizani on how L’Oréal’s seed phytonutrients look to grow brick and mortar retail presence.
- Bucking brick and mortart retail trends, L’Oréal-incubated sustainable beauty brand Seed Phytonutrients is looking to expand its retail presence into 28 through a partnership with health-and-wellness store Pharmaca.