POP-UP SHOP MANAGEMENT
We work closely with developers, property managers, artist and brands to create customized and one of a kind shopping experiences for a day, a week, or a season. We’ve contributed to projects at the Grove, and Platform but have also featured brands in unique spaces like hotel rooftops and secret social clubs. From concept to creation we own every part of the process. We have relationships with hundreds of brands and will pick the players right for your concept. We ensure the space represents your vision and sales goals, and we’ll put into place the systems to make sure it all runs smoothly.
Looking to take your store or brand offline for a change? We can help with that too. We’ll work with you to find just the right space, transform it into the store of your dreams, and strategize with you to help you get your customers in the door.
HIRING AND TEAM DEVELOPMENT
We’ve said it once and we’ll say it again in all caps, PEOPLE FIRST! Your team is the first point of contact customers have in your store, yet for most retailers, this is where they try and cut corners. It’s ok to hire inexperienced staff, hey we all have to start somewhere, but the mistake is in failing to invest time and energy into developing that staff to their full potential. Your store’s staff is your most valuable asset, and more important to the customer than anything on your shelves. Let us help you stack your team with quality people and take your existing staff to the next level.
RETAIL STORE DESIGN
Great stores are designed with intention, informed by the behavior patterns and cues of how real shoppers shop. We too want your store to be the darling of Instagram, but we also want the form, function and flow of the space to have a positive impact on customer purchase behavior. We use our experience as well as the latest research on customer behavior to help you design a successful (and Instagrammable) space.
We want to elevate your store from a place to shop to an experience that your customer seeks out. This is where we can nerd out over tiny details because, everything matters. From the way a product is displayed, to how many are on the shelves, to how often you rotate and change the store visually, there are a million possibilities of how to set up your space, but only a few configurations that defer to customer buying cues and behavior, while also helping to define your brand. Give yourself a competitive advantage and take our holistic approach which seamlessly fuses customer experience with overall brand vision.
The way people shop has changed and is constantly evolving. At Retail for the People, we want you to anticipate those changes so you can adapt quickly to new behaviors and new technologies. We will teach you the basics of buying and creating the right assortment of merchandise to suit your store, but also help you put into place a buy plan strategy that can react to a changing market.
For a business to stand out it needs a plan that includes a mission, a vision for the future, and a roadmap of how to get there. Many retailers start out with a focused plan, but it too often gets filed away and forgotten about. Your plan can’t be to hope a big blogger or Instagram star will happen upon your shop and make it the next big thing, you need that blogger to be actively seeking you out, begging to do a feature. Lucky for you, we love this part, and luckier for you, we’re great at it. We’ll help you establish a clear mission, a vision for your future and most importantly a step-by-step guide for getting there, #eatyourheartoutinstagram