Our Company

Retail for the People® is a Los Angeles based, specialized consulting firm focused on coaching retailers both big and small to get the most out of their business. To put it simply, we love retail and we want you to love it too.

We don’t want to work for you, we want to work with you. Let’s keep it 100, retail is always changing. You can’t ever be satisfied with the status quo, so whether you are an established retailer, looking to take your online store to the next level, or interested in a short-term pop-up shop, we’re here to roll up our sleeves and help you achieve your goals.

The talent behind Retail for the People® draws on more than a decade of experience working in every aspect of retail from sales and store management to operations, visual merchandising and events. We’ve worked with big brands, temporary pop-ups, and helped online stores transition from the “interwebs” to brick and mortars. We’ve helped coach established retailers streamline their processes and refine their customer experience, and we’ve grown stores from an idea and a dream into reality and we are here for you!


Krista J. Boyer | RFTP


Our founder

Retail for the People® was founded by retail industry expert Krista J. Boyer. Over nearly a decade of experience in the retail industry, Krista has been part of every aspect of the retail experience, from sales to store design.

Her resume includes established brands like Billy Reid, Kate Spade and John Varvatos, to newer brands that have experienced phenomenal growth like the Giving Keys.

Most recently, Krista was responsible for taking the much buzzed Alchemy Work’s in LA’s Arts District from concept to reality, helping to create a space that Esquire magazine featured as a model for the future of retail, a “non-store” where product integrates seamlessly with rotating art exhibitions and seasonal events. Krista has lived the evolution of elevating retail from a need to an experience and is compelled to help brands succeed by providing expert guidance and implementing meaningful and effective strategies for her clients. Krista is passionate about all areas of retail, specifically the creators and innovators behind the brands and products and making the retail space experience welcoming for both customers and the team.

Want to reach her directly? kb@retailforthepeople.com