Retail/Pop-up Weekly Digest, May 20th
-Christina Hennington, senior vice president of beauty and essentials at Target on why Target is rolling out AR tools and a concierge service.
Looking to expand its beauty and cosmetics department, Target is experimenting with tech and service solutions to compete with cosmetic brands like Sephora and Ulta.
-JD.com's Vice President of International Corporate Affairs Josh Gartner, on surviving the retail apocalypse.
Companies can no longer afford to be as removed from the customer as they were in the pre-internet age; consumer expectations and demands have changed so much so that consumers will readily shop with competitors if they feel ill-used by any one particular retailer.
-Catherine Loy, vice president and head of specialty leasing for Starwood on using pop-ups to liven up the retail experience
Local malls, fearing what many have coined as the “Retail Apocalypse” are bucking traditional trends and looking to local businesses to occupy their vacancies.
-Nikki Baird is a vice president of retail innovation at Aptos, on the Uberization of Retail.
Retailers across industries are starting to recognize pop-ups as a serious sales channel, realizing that there is value in pop-ups beyond PR and Marketing.