Retail & Pop-Up Weekly Digest, July 20th
-Brady Donnelly, founder and managing director of the creative agency Hungry on How Dover Street Market’s streetwear-inspired merchandising strategy works.
- Dover Street Market is giving brands control over their merchandising, allow localized, streetwear-driven brands with a corporate mindset the power to reach customers on a whole new level.
-Charisse Jacques, A.T. Kearney Principal on how Focused general merchandise strategy is the key to success.
- In order to grow sales and compete, retailers must stop thinking about general merchandise as a monolithic category and instead focus on the potential of individual segments. While seemingly simple, some retailers are struggling to focus their categories.
-CEO of Digital Brands Product, Daniel Landver on the question; Are Influencer Brands key to bringing millennial to department stores?
- Department store retailers, who find themselves in a volatile financial situation are starting to think beyond influencer marketing by collaborating with these entrepreneurs on exclusive products and/or stocking their brands — and it's proven to be successful.