Retail & Pop-Up Weekly Digest, July 8th.
-Steve White, vice president of West Retail Lead on Why Virtual Reality Won't Revolutionize Retail.
- While flashier technologies like AR/VR might seem like the go-to for brands looking to introduce higher-end technology into their stores, some brands are finding that they need to employ more practical technologies to improve their customer experience.
-Marcie Merriman of Retail Dive on Why the workforce is Retail's Most Important Renovation.
- In a retail environment where physical stores offer little competitive advantage compared to an E-commerce platform, some retailers are finally coming to terms with the importance of their in-store associates.
- Michelle Malison, a research analyst at Euromonitor International on whether or not the Pop-up Shop Bubble has Popped.
- To find success in today’s pop-up marketplace, emerging brands must be more innovative than ever to set their concepts apart from bigger name brands that are joining in on the pop-up party.