Retail and Fashion Weekly Digest, August 2nd.
Malinda Sanna, founder of the branding agency Spark, on How The RealReal is using data to unify online and physical merchandise.
- RealReal, luxury consignment giant is faced with creating a new merchandising strategy to compliments its e-commerce store for its second brick and mortar opening in Los Angeles.
Robert Levenhagen, chief executive of InfluencerDB while examining Influencer Marketing Lessons From Fashion Nova and Zara.
- Brands are doubling down on influencer marketing as a profit-based channel and becoming savvier across the board about finding both micro and macro influencers to bolster their EMV (earned media value).
David Weinand, Cheif Customer Officer of Incisiv on whether or not Pop-Up shops can save department stores.
- Are pop-up shops the silver bullet for department stores? Retail Dive asked 9 retail experts their thoughts on this newly minted brick and mortar strategy.