staffing / sales training / RETAIL OPERATIONS
We were honored to partner with Else to introduce their incredible collection to the world in their first-ever retail store in Los Angeles, CA.
Employing modern techniques and using only the finest fabrics and lace, ELSE is a world-renowned lingerie brand headquartered in Istanbul, Turkey. The collection is both modern and feminine and the piece are made in their private atelier following old-school production techniques. It’s modern luxury.
This was the first ever retail experience for the brand even though the label is available at 120 stores worldwide, including prestigious retail names like Net-a-Porter, Galeries Lafayette, Neiman Marcus and Kadewe. We were able to work with Else to staff the store sales team, create the sales training handbooks, define the hospitality standards and oversee the retail operations for the duration of the pop-up shop. We are proud to say that the pop-up experience was successful and we enjoyed partnering with Else. The pop-up was active for three months and the experience gave the label every reason to believe that a new brick and mortar store will be successful so we are excited to announce that Else has plans for a monobrand store which is set to open on Melrose Avenue in Los Angeles in 2019.