Monocle is known as the global affairs and lifestyle magazine, 24-hour radio station, website, retailer, e-commerce brand and media company based in London. The Monocle man is is a citizen of the world. Our job was to find just that man, someone both “interesting and interested” to represent Monocle and lead the brand’s retail expansion in the United States. We found just this man to be the Retail Manager for Monocle’s first ever, west coast retail store in Los Angeles, CA. Other store locations include: London, Tokyo, Hong Kong, Toronto, Merano and Zurich.
Monocle has arrived on the West Coast. The new LA shop, which doubles as our US bureau, is taking up residence at Platform, the design quarter in Culver City home to 100 independent boutique retail and culinary brands. Pick up the latest issue of the magazine and browse the exclusive collaborations.