Reservoir delivers a chic edit of women’s ready-to-wear, jewelry, shoes, accessories, and home goods. The specialty concept store, conceived by childhood friends Alissa Jacob and Aliza Zelin Neidich, was inspired by the changing landscape of retail and thriving community of fashion-conscious women throughout Los Angeles. The boutique sources more than 100 brands from all over the world in addition to featuring LA-based brands and designers including RE/DONE denim, Bend Goods décor, and luxury leather tech accessories from This Is Ground.

It was great fun for us to create a speciality visual merchandising edit for their yearly Coachella Valley Music and Art Festival party. The product assortment is one ladies flock from all parts of LA to purchase the very best brands to wear for the two weekend long festival that has become as much of a fashion show as a music festival.

website: | instagram: @reservoir_la