STAY was a pop-up retail concept created by the hospitality and style influencer, Patrick Janelle and his business partner at the time, Amy Virginia. Located in center of The Platform, LA’s most innovative shopping center, this retail store’s concept was a 9 month long lifestyle activation where visitors could come step into a world of Patrick and Amy’s favorite things and brands. The hospitality duo wanted the shop to be a place people longed to come back and just “come on in and stay awhile”. Beautiful furniture, home accessories, and interesting art and objects filled the modern space and invited you to come enjoy and just be you. The store because the community center at Platform and had weekly events, workshops and shop-in-shop pop-ups throughout the duration of the experience.

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