The Giving Keys HQ
Turn Key Store Set Up
The Giving Keys is a Los Angeles based jewelry company that employs those transitioning out of homelessness by making jewelry with empowering words hand stamped onto each piece of jewelry.
RFTP partnered with TGK to facilitate the design, the build out and visual merchandising based of the wishes of the founder, Caitlin Crosby. The interior inspiration came from her love of light woods, crystals, natural elements in a boho-cali-chic environment.
The store has two brand specific elements that are exclusive to this flagship store: a “Pay it Forward” or “PIF” wall were visitors can write down their own PIF story and attach the story to a large map to show were in the world the experience happened. The store also features an Intention Tree. This is where the customers can write out what they are intending and committing to do with the word on their new piece of jewelry, stating how they are going to work to better themselves or the world around them.
The flagship retail store is in the middle of the headquarters office and during working hours you can hear the team at work. The key elements of the brand: the act of paying it forward and pushing you to be who you are meant by using the empowering words as a catalyst and encouraging others to do the same is a powerful reminder of what humanity can be when we choose to be kind and good.